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How to Integrate B2B Intent Data into Your Marketing Tech StackToday’s market never sleeps, and selling teams can barely blink before the next deadline screams at them, so knowing the right buyer at the right moment feels more myth than strategy. B2B intent data, however, is the one tip that keeps turning the story around. It shoestrings together the little online actions a firm takes and tells us when a real buying interest is brewing. Yet, just...0 Commentarii 0 Distribuiri 1K Views 0 previzualizare
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Intent Data: What It Is, How It Works, and Why It MattersIntent Data is the behavioral information that indicates which accounts or buyers are considering or researching solutions related to yours. Knowing who is in-market and what they care about helps marketers and sellers focus outreach, customize messaging, and optimize budgets. Types of Intent Data First-party Intent Data: Triggers coming from your owned properties (website...0 Commentarii 0 Distribuiri 30 Views 0 previzualizare