Intent Data: What It Is, How It Works, and Why It Matters

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2025-10-14 10:56:32 -

Intent Data is the behavioral information that indicates which accounts or buyers are considering or researching solutions related to yours. Knowing who is in-market and what they care about helps marketers and sellers focus outreach, customize messaging, and optimize budgets. Types of Intent Data First-party Intent Data: Triggers coming from your owned properties (website...

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