Brandon Soros

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2025-10-14 10:56:32 -

Intent Data: What It Is, How It Works, and Why It Matters
Intent Data is the behavioral information that indicates which accounts or buyers are considering or researching solutions related to yours. Knowing who is in-market and what they care about helps marketers and sellers focus outreach, customize messaging, and optimize budgets. Types of Intent Data First-party Intent Data: Triggers coming from your owned properties (website...

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2025-10-08 12:32:26 -

Designing a Lead Nurture Program That Converts and Scales
How to Build a Lead Nurture Program That Actually Works Let’s be honest — most Lead Nurture Programs either feel robotic, confusing, or worse... completely irrelevant. You either get hit with a spray of emails that don’t connect, or you’re buried in tech and scoring rules that never quite translate into real pipeline. But when done right, a Lead Nurture Program...

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2025-09-22 09:36:30 -

Why Call-Back Consent Improves Conversion Rates in Sales Calls
In the modern day cut throat competitive world of sales, connecting with the clients/potential clients is vital for clinching deals and increasing the conversion rate. While teams spend resources on b2b lead generation and other refined prospecting methods, obtaining a sales call-back consent is equally important for starting fruitful conversations. Not only does this approach saves a potential...

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2025-09-19 09:15:52 -

How B2B Demand Generation Services Improve Lead Quality and Conversions
Generating leads is now more about quality than quantity in today's cutthroat business environment. Companies investing in b2b demand generation services are finding that the right strategies not only attract more prospects but also ensure those leads are more likely to convert into paying customers. By combining advanced data insights with personalized outreach, demand generation is becoming a...

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2025-09-18 09:54:33 -

What Metrics Should You Track to Measure B2B Appointment Setting ROI
Assessment of the effectiveness of b2b appointment setting requires much more than just compiling a list of scheduled meetings or calls. Businesses must strategically analyze performance metrics that indicate whether or not they are seeing a worthwhile return on investment. ROI in this case comes from a carefully mixed focus on quality, efficiency, and revenue. Organizations that emphasize...

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2025-09-17 09:46:39 -

How to Segment Audiences for Better EDM Blast Performance
When it comes to running a successful edm blast, relevance is everything. Sending the same message to every contact may seem efficient, but it often leads to low engagement and wasted effort. Businesses today expect personalized interactions, making segmentation a must for better outcomes. Audience segmentation helps brands send the right message to the right people, ensuring every campaign...

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2025-09-16 09:51:41 -

What Challenges Do Businesses Face in Implementing Precision Marketing
Current Businesses are focusing on pressure from the customers to engage with them on a more personal and meaningful level. Clients are now focusing on information precision marketing. It is a form of marketing that gathers the data about a consumer and aims to send the user messages that are targeted and relevant to them. Like most other sectors, marketing has made the most of technology....

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2025-09-15 11:31:30 -

What Strategies Work Best at the Top of the Demand Gen Funnel
From a business perspective in the demand gen funnel, the first goal is to capture attention, create awareness, and stir curiosity among possible buyers. This stage is crucial, as it paves the way for the formation of strong pipelines. Employing the right tactics makes it possible for the prospects to not only know of the brand, but also get directed towards engagement that matters. Below are...

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2025-09-12 11:42:00 -

How to Scale Account-Based Marketing Without Losing Precision
Scaling Account-Based Marketing is a fine balancing act. Companies want to reach more people and make money faster on the other side. The true strength of ABM lies in its precision—delivering personalized and highly targeted experiences to high-value accounts. The challenge? When businesses scale too fast, they often risk diluting that precision. Let’s explore how organizations can...

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2025-09-11 09:48:37 -

Why ABM Lead Generation Is Critical for Scaling Enterprise Growth
Scaling enterprise growth requires more than just increasing the volume of leads—it demands precision, alignment, and personalization. In today’s B2B landscape, large organizations face the challenge of targeting decision-makers across complex buying committees. This is where ABM lead generation steps in as a powerful strategy that prioritizes quality over quantity. By focusing...

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2025-09-10 09:18:06 -

Why the Demand Gen Funnel Is Essential for Scaling Marketing Operations
In today's fast-evolving B2B environment, expansion is no longer about targeting more and more potential clients, but about targeting the more valuable prospects at the most appropriate time. This optimization of resource and time is prevalent in modern marketing. This is where the marketing demand gen funnel comes in. Segments of the funnel focus on awareness, consideration, and the final...

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2025-09-09 09:14:52 -

What Are the Real Business Benefits of Using Agentic AI in Demand Gen?
In today’s hyper-competitive B2B landscape, businesses are searching for smarter ways to reach the right audience at the right time. Agentic AI in demand gen is rapidly emerging as a powerful solution, enabling marketing and sales teams to work more efficiently, make better decisions, and ultimately drive higher-quality leads. But what exactly makes it so valuable for modern businesses?...

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