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David Warner added blog Other
2025-11-20 11:10:36 -

5 Reasons Why Intent Data Accelerates B2B Pipeline Growth
B2B‍‌‍‍‌‍‌‍‍‌ buying journeys have been more complicated. They have become longer, noisier, and more fragmented. Prospects are reading content and watching videos through dozens of different channels before they even think about filling out a form or talking to a salesperson. In such an environment, marketers are not allowed to use limited or surface,...

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Brandon Soros added blog Other
2025-09-01 09:41:10 -

How Sales Teams Can Leverage B2B Intent Data for Faster Deal Cycles
Speed and precision are the keys to winning in B2B sales. The faster a team can identify which accounts are ready to buy, the quicker deals move from prospect to close. This is where b2b intent data changes the game — giving sales teams the power to act at the right time with the right message. Below are the main ways sales teams can leverage it for faster, smarter deal cycles. 1. Spot...

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Brandon Soros added blog Other
2025-08-20 12:08:26 -

How to Integrate B2B Intent Data into Your Marketing Tech Stack
Today’s market never sleeps, and selling teams can barely blink before the next deadline screams at them, so knowing the right buyer at the right moment feels more myth than strategy. B2B intent data, however, is the one tip that keeps turning the story around. It shoestrings together the little online actions a firm takes and tells us when a real buying interest is brewing. Yet, just...

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Brandon Soros added blog Other
2025-10-14 10:56:32 -

Intent Data: What It Is, How It Works, and Why It Matters
Intent Data is the behavioral information that indicates which accounts or buyers are considering or researching solutions related to yours. Knowing who is in-market and what they care about helps marketers and sellers focus outreach, customize messaging, and optimize budgets. Types of Intent Data First-party Intent Data: Triggers coming from your owned properties (website...

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