5 Reasons Why Intent Data Accelerates B2B Pipeline Growth
B2B‍‌‍‍‌‍‌‍‍‌ buying journeys have been more complicated. They have become longer, noisier, and more fragmented. Prospects are reading content and watching videos through dozens of different channels before they even think about filling out a form or talking to a salesperson. In such an environment, marketers are not allowed to use limited or surface,...
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