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2025-10-14 10:56:32 -

Intent Data: What It Is, How It Works, and Why It Matters

Intent Data is the behavioral information that indicates which accounts or buyers are considering or researching solutions related to yours. Knowing who is in-market and what they care about helps marketers and sellers focus outreach, customize messaging, and optimize budgets. Types of Intent Data First-party Intent Data: Triggers coming from your owned properties (website...

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