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How to Integrate B2B Intent Data into Your Marketing Tech StackToday’s market never sleeps, and selling teams can barely blink before the next deadline screams at them, so knowing the right buyer at the right moment feels more myth than strategy. B2B intent data, however, is the one tip that keeps turning the story around. It shoestrings together the little online actions a firm takes and tells us when a real buying interest is brewing. Yet, just...0 Commenti 0 condivisioni 2K Views 0 Anteprima
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5 Reasons Why Intent Data Accelerates B2B Pipeline GrowthB2B buying journeys have been more complicated. They have become longer, noisier, and more fragmented. Prospects are reading content and watching videos through dozens of different channels before they even think about filling out a form or talking to a salesperson. In such an environment, marketers are not allowed to use limited or surface,...0 Commenti 0 condivisioni 431 Views 0 Anteprima