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CPG Data Analytics: Transforming Consumer Goods Data Into Competitive AdvantageWhen I started working with consumer packaged goods companies five years ago, I witnessed a troubling pattern. Brands were drowning in data from Nielsen syndicated sources, POS systems, and trade promotions, yet they couldn’t answer basic questions: Which SKUs were cannibalizing each other? Why did that promotion fail in the Northeast but succeed in the West? Where should we invest our...0 Commenti 0 condivisioni 731 Views 0 Anteprima