CPG Data Analytics: Transforming Consumer Goods Data Into...

أضاف وظيفة جديدة أخرى

2025-10-29 09:12:07 -

CPG Data Analytics: Transforming Consumer Goods Data Into Competitive Advantage

When I started working with consumer packaged goods companies five years ago, I witnessed a troubling pattern. Brands were drowning in data from Nielsen syndicated sources, POS systems, and trade promotions, yet they couldn’t answer basic questions: Which SKUs were cannibalizing each other? Why did that promotion fail in the Northeast but succeed in the West? Where should we invest our...

0 التعليقات 0 المشاركات 97 مشاهدة 0 معاينة