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CPG Data Analytics: Transforming Consumer Goods Data Into Competitive AdvantageWhen I started working with consumer packaged goods companies five years ago, I witnessed a troubling pattern. Brands were drowning in data from Nielsen syndicated sources, POS systems, and trade promotions, yet they couldn’t answer basic questions: Which SKUs were cannibalizing each other? Why did that promotion fail in the Northeast but succeed in the West? Where should we invest our...0 Σχόλια 0 Μοιράστηκε 916 Views 0 Προεπισκόπηση
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Data-Driven Customer Experience Analytics Solutions for PharmaData-Driven Customer Experience Analytics Solutions for Pharma In today’s competitive pharmaceutical landscape, data and analytics consulting is revolutionizing how companies engage with their audiences. By leveraging customer experience analytics solutions, pharmaceutical firms are gaining deeper insights into patient and healthcare provider behaviors, enabling personalized interactions...0 Σχόλια 0 Μοιράστηκε 859 Views 0 Προεπισκόπηση