Customer churn is one of the most expensive problems for D2C brands. Acquiring a new customer can cost five to seven times more than retaining an existing one, yet most brands focus disproportionately on acquisition while neglecting retention.
In India’s D2C ecosystem—where trust, delivery experience, and post-purchase communication strongly influence buying...
Introduction
Direct-to-consumer (D2C) brands thrive on personalized, meaningful customer interactions. But as your business scales, so do customer conversations—and that’s where things can break down. Whether it’s product queries, order updates, or cart recovery nudges, managing this at scale is nearly impossible without automation.
Enter the WhatsApp chatbot—a...
Introduction
In 2025, WhatsApp is no longer just a messaging app—it’s becoming a powerful commerce engine. For D2C brands, the real magic lies in turning chats into conversions. Imagine a potential customer clicks “Chat with us,” immediately engages in conversation, and completes the purchase—all without ever leaving WhatsApp. That’s the essence of a...
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