Why the Demand Gen Funnel Drives Stronger Customer Lifetime Value

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2025-08-29 08:39:51 -

For B2B businesses aiming to maximize customer lifetime value (CLV), a strategically developed demand gen funnel is an essential foundational pillar. Businesses that rely on volume leads to nurture relationships struggle to cultivate valuable long-term partnerships as competition intensifies and market differentiation fades. In contrast, organizations that invest in the demand gen funnel are...

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