Why ABM Lead Generation Delivers Higher ROI Than Traditional Funnels

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2025-08-26 10:22:04 -

For years, businesses depended on conventional demand generation funnels, which involve capturing as many leads as possible and nurturing them step by step until only a fraction become customers. However, this approach comes with difficulties, including: leads having no intention to purchase, a marketing and sales team pursuing unqualified prospects, and low conversion rates. An increasing...

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