David Warner

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2025-11-21 11:00:51 -

How Precision Marketing Transforms B2B Demand Generation
Precision‍‌‍‍‌‍‌‍‍‌ Marketing is one of the most important strategies B2B companies have to employ if they still want to be able to reach the correct buyers at the exact right moment. Due to the increased competition, longer and more complex buyer journeys, and shorter attention spans, campaigns addressed to a broad audience are not yielding the...

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2025-11-20 11:10:36 -

5 Reasons Why Intent Data Accelerates B2B Pipeline Growth
B2B‍‌‍‍‌‍‌‍‍‌ buying journeys have been more complicated. They have become longer, noisier, and more fragmented. Prospects are reading content and watching videos through dozens of different channels before they even think about filling out a form or talking to a salesperson. In such an environment, marketers are not allowed to use limited or surface,...

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2025-11-19 08:54:10 -

The Complete Guide to Effective EDM Blasts
Introduction: Why EDM Blasts Still Matter in 2025 While‍‌‍‍‌‍‌‍‍‌ AI, powered automation, omnichannel orchestration, and hyper, personalized journeys have been on the rise, EDM Blasts (Email Direct Marketing Blasts) are still one of the quickest, most scalable methods of reaching a large, relevant audience within minutes. If it is a time,...

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2025-11-18 09:15:25 -

Building a B2B Lead Generation Funnel: Best Practices
In today's competitive B2B marketplace, having a strong B2B lead generation funnel is not just a strategy, it’s a necessity. Today’s B2B buyers are informed, selective, and often halfway through the buying process before they even engage with a sales team. For this reason, businesses need to have a solid funnel in place that attracts, nurtures, and converts leads into loyal...

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2025-11-11 06:38:44 -

From MQLs to Meetings: How a Lead Nurture Program Turns Chaos into Conversion
The Reality No One Talks About Marketing says, “We brought in 200 MQLs this month." Sales replies, "We only had 20 meetings come of those." Sound familiar? That dynamic defines all the good and the bad of any successful demand-generation engine. You are generating interest, but the pipeline is never fully caught up. That’s where a Lead...

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2025-11-11 06:32:21 -

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