Reshaping the Beer Market
The generational habits and values of Millennials and Gen Z are fundamentally rewriting the rulebook for the Beer Market. Unlike previous generations whose loyalty often centered on a few iconic macro-brands, today’s younger consumers are characterized by their demand for authenticity, diversity, and responsibility. This demographic shift is forcing the industry...
English
Arabic
French
Portuguese
Deutsch
Turkish
Dutch
Italiano
Russian
Romaian
Portuguese (Brazil)
Greek
