What Is GEO (Generative Engine Optimization) and Why Indian Businesses Need It in 2026
Search behaviour is shifting faster than most Indian marketers realise. Customers no longer type ten-word queries into Google and scroll through blue links they ask ChatGPT, Perplexity, and Google's AI Overviews direct questions and expect direct answers. This shift has given rise to a new discipline: Generative Engine Optimization, or GEO. If you've been researching GEO Services in...