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🔹 What is SEO? SEO (Search Engine Optimization) is the process of improving your website or content so that it appears higher in search engine results (like Google, Bing, Yahoo). The goal is to attract organic (free) traffic from search engines. 🔹 Types of SEO On-Page SEO – Optimizing elements on your website. Title tags Meta descriptions Keywords placement Image optimization (alt text, size) Internal linking Mobile responsiveness Off-Page SEO – Activities outside your website. Backlinks (links from other websites pointing to yours) Social media signals Guest posting Brand mentions Technical SEO – Website’s backend improvements. Website speed Mobile-friendliness Secure site (HTTPS/SSL) Proper URL structure Sitemap submission Fixing crawl errors Local SEO – Optimizing for local searches (useful for businesses targeting a specific location). Google Business Profile Local keywords (e.g., "best restaurant in Dhaka") NAP (Name, Address, Phone) consistency Local citations 🔹 Important SEO Ranking Factors High-quality content (unique, valuable, keyword-optimized) Backlinks (authority sites linking to you) User Experience (UX) (easy navigation, mobile-friendly, fast loading) Page speed Domain authority Click-through rate (CTR) Dwell time (how long visitors stay on your site) 🔹 SEO Best Practices Use keywords naturally (avoid stuffing). Write engaging titles & meta descriptions. Use H1, H2, H3 headings properly. Add internal and external links. Optimize images with alt tags. Make your site mobile-friendly. Keep your URL short & clean (e.g., yourdomain.com/seo-tips). Regularly update old content. 🔹 SEO Tools You Can Use Google Search Console (for indexing & performance) Google Analytics (traffic insights) Ahrefs / SEMrush (backlinks, keyword research) Yoast SEO (WordPress SEO plugin) Ubersuggest (keyword & competition analysis) ✅ In short: SEO is about making your site helpful, trustworthy, and easy for both users and search engines.