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2025-10-21 08:43:57 -

The Evolution of TV Ads: CTV Advertising Agency Insights

The advertising landscape has undergone a significant transformation over the last few decades. From the early days of black-and-white television ads to the rise of digital marketing, one medium has continually evolved: television. Yet, traditional TV advertising has faced challenges with the advent of digital platforms, streaming services, and changing viewer habits. This is where Connected TV...

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