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2025-08-12 11:48:44 -

Pharmacy Benefit Manager Market Pricing Strategies

The pharmacy benefit manager market employs diverse pricing strategies to balance cost containment, competitive advantage, and patient access to medications. These strategies enable PBMs to negotiate drug prices effectively, optimize formulary placement, and manage rebates, ultimately influencing healthcare affordability and payer savings. Negotiated Discounts and Rebates One of the primary...

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