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🔹 What is SEO?

SEO (Search Engine Optimization) is the process of improving your website or content so that it appears higher in search engine results (like Google, Bing, Yahoo). The goal is to attract organic (free) traffic from search engines.

🔹 Types of SEO

On-Page SEO – Optimizing elements on your website.

Title tags

Meta descriptions

Keywords placement

Image optimization (alt text, size)

Internal linking

Mobile responsiveness

Off-Page SEO – Activities outside your website.

Backlinks (links from other websites pointing to yours)

Social media signals

Guest posting

Brand mentions

Technical SEO – Website’s backend improvements.

Website speed

Mobile-friendliness

Secure site (HTTPS/SSL)

Proper URL structure

Sitemap submission

Fixing crawl errors

Local SEO – Optimizing for local searches (useful for businesses targeting a specific location).

Google Business Profile

Local keywords (e.g., "best restaurant in Dhaka")

NAP (Name, Address, Phone) consistency

Local citations

🔹 Important SEO Ranking Factors

High-quality content (unique, valuable, keyword-optimized)

Backlinks (authority sites linking to you)

User Experience (UX) (easy navigation, mobile-friendly, fast loading)

Page speed

Domain authority

Click-through rate (CTR)

Dwell time (how long visitors stay on your site)

🔹 SEO Best Practices

Use keywords naturally (avoid stuffing).

Write engaging titles & meta descriptions.

Use H1, H2, H3 headings properly.

Add internal and external links.

Optimize images with alt tags.

Make your site mobile-friendly.

Keep your URL short & clean (e.g., yourdomain.com/seo-tips).

Regularly update old content.

🔹 SEO Tools You Can Use

Google Search Console (for indexing & performance)

Google Analytics (traffic insights)

Ahrefs / SEMrush (backlinks, keyword research)

Yoast SEO (WordPress SEO plugin)

Ubersuggest (keyword & competition analysis)

✅ In short:
SEO is about making your site helpful, trustworthy, and easy for both users and search engines.

SEO stands for Search Engine Optimization. It is the process of improving a website or web page so that it ranks higher in search engine results (like Google, Bing, etc.). The goal of SEO is to increase organic (non-paid) traffic to a website.

Key Elements of SEO:
On-Page SEO

Optimizing content with relevant keywords

Using proper headings (H1, H2, etc.)

Meta titles and meta descriptions

Image optimization (alt tags, file names)

Internal linking

Off-Page SEO

Getting backlinks from other websites

Social media signals

Guest blogging

Influencer outreach

Technical SEO

Website speed

Mobile-friendliness

XML sitemaps

Robots.txt

SSL certificates (HTTPS)

Content Quality

Useful, original, and updated content

Proper use of keywords

Easy-to-read formatting

Why is SEO Important?
Increases visibility and traffic

Builds credibility and trust

Helps target the right audience

Cost-effective compared to paid ads

Long-term marketing strategy