Digital Gift Cards Lead Global Market Acceleration The gift card landscape is on the brink of a major upswing. According to a comprehensive study by Persistence Market Research, the global gift card market is projected to reach US $712.5 billion in 2025, then climb to approximately US $1,906.2 billion by 2032, reflecting a healthy compound annual growth rate (CAGR) of 15.1% over the forecast period. Drivers of Growth 1. Convenience and personalization at the forefront Consumers today expect gifting to be simple, flexible, and tailored. Gift cards deliver precisely that—whether physical cards handed over or digital versions sent via mobile. Rising demand for convenient, secure, and personalized gifting options is a major growth driver. 2. Digital payments and e-commerce tailwinds The shift toward mobile wallets, digital payments, and online shopping is powering gift card usage. E-gift cards in particular are gaining ground because they can be delivered instantly, used via mobile, and integrated with loyalty programs. 3. Brand & merchant strategies: engagement + loyalty Rather than just a gift solution, gift cards are increasingly being used by brands and merchants as part of customer-engagement strategies. They tie into loyalty programs, are used as corporate rewards, and help boost brand interaction. The business end-user segment is expanding rapidly as organizations adopt gift cards for promotions and incentives. Request a Sample: https://www.persistencemarketresearch.com/samples/11560`