The Infinity Strategy for a Brand New Business
You are launching a new business. You have a great product, a passionate team, and a brand-new website. You also have one major problem: no one knows you exist. When you have zero customers, zero followers, and zero authority, where do you even begin? A "finite" strategy would be to throw all your money at a huge, "grand opening" ad campaign, hoping for a big splash. This is a gamble. It is a...
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