Beauty industry market research reveals consumer preferences in...

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2025-11-20 12:17:44 -

Beauty industry market research reveals consumer preferences in cosmetics

The global beauty industry is witnessing a significant transformation as consumers increasingly seek personalized and innovative cosmetic solutions. Social media, digital influencers, and content-driven marketing are major factors shaping purchasing behavior. Skincare, hair care, and makeup segments are experiencing growth due to heightened awareness of self-care, product efficacy, and premium...

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