Cloud-Based Platforms and Cross-Channel Data Integration Drive...

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2025-11-11 12:41:12 -

Cloud-Based Platforms and Cross-Channel Data Integration Drive Growth in the Global Marketing Attribution Software Market

The global marketing attribution software market was valued at USD 4,100.75 million in 2023 and is expected to grow at a CAGR of 15.80 % during the forecast period. This expansion reflects the accelerating shift by enterprises toward performance-driven marketing, multi-channel campaign measurement and analytics platforms that deliver clear return on investment (ROI). As digital marketing...

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