While Stüssy is fundamentally an American brand, its success...

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2025-10-27 11:05:59 -

While Stüssy is fundamentally an American brand, its success in Italy is tied to a particular appreciation

The world of fashion, particularly streetwear, is defined by a handful of brands whose influence transcends mere clothing. Stüssy is undoubtedly at the zenith of this hierarchy. What began as a humble Californian surf brand in the early 1980s has morphed into a global cultural phenomenon, with its hoodies, T-shirts, and sweatshirts serving as universal canvases for an ethos of laid-back...

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