The Impact of User-Generated Content on Modern Video Marketing

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2025-10-18 06:30:10 -

Video marketing has become one of the most powerful tools for connecting with audiences. But in recent years, something interesting has changed - it’s no longer just about polished brand videos or influencer campaigns. Consumers now crave authenticity. That’s where user-generated content (UGC) comes in. From short TikTok clips to customer testimonials on YouTube and Instagram Reels,...

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