Think of eCommerce SEO as an Investment, Not an Expense

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2025-10-16 10:04:09 -

It’s funny that when times get tough, marketing budgets are the first thing to get slashed, yet we are taught that in investments like stocks, you should buy low and sell high. This is the opposite of what most online businesses do with marketing spend. Worse yet is that there is a legitimate corollary here. When times are tough in the industry, that’s exactly when you should be...

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