Demystifying GA4 analytics: Key Metrics to Monitor
Demystifying GA4 analytics: Key Metrics to Monitor Google Analytics 4 (GA4) has fully replaced Universal Analytics, and in 2025, it is the gold standard for tracking digital performance. Many marketers still feel lost when they log in. Which numbers matter most, and how do you connect metrics to growth? This guide explains the key GA4 metrics that actually move the needle for your business...
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