The Impact of Celebrity Endorsements on the Fragrance Market

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2025-09-25 17:20:20 -

The Fragrance Market is increasingly guided by agile reading of scent trends, where cultural shifts and digital feedback loops shape creative roadmaps. Genderless architectures—sheer woods, airy musks, mineral accords—match a broader move toward fluid identity. Ingredient minimalism is rising too: fewer notes, more space, and a transparent aesthetic that feels modern...

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