Data-Driven Insights on Key Drivers for Successful Drug Launch
Pharmaceutical companies must take a data-driven approach to drug launch planning amid rising competition and evolving market needs. Based on analysis of nearly 100 launches, key drivers include unmet medical need, efficacy, safety, convenience, novelty, marketing investment, and payer influence—with their importance shifting as markets mature. For more info : https://www.zs.com/insights/what-actually-drives-drug-launch-success
Pharmaceutical companies must take a data-driven approach to drug launch planning amid rising competition and evolving market needs. Based on analysis of nearly 100 launches, key drivers include unmet medical need, efficacy, safety, convenience, novelty, marketing investment, and payer influence—with their importance shifting as markets mature. For more info : https://www.zs.com/insights/what-actually-drives-drug-launch-success
Data-Driven Insights on Key Drivers for Successful Drug Launch
Pharmaceutical companies must take a data-driven approach to drug launch planning amid rising competition and evolving market needs. Based on analysis of nearly 100 launches, key drivers include unmet medical need, efficacy, safety, convenience, novelty, marketing investment, and payer influence—with their importance shifting as markets mature. For more info : https://www.zs.com/insights/what-actually-drives-drug-launch-success
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