From Mass Production to Individualized Care: Evolution of the U.S. Vitamin Industry
The U.S. personalized vitamins market, valued at USD 1.69 billion in 2024, is expanding at a CAGR of 14.6% through 2034, with growth increasingly driven by segmentation across product type, delivery format, and application-specific use cases. Unlike traditional multivitamins sold in standardized doses, personalized offerings are differentiated by formulation complexity, data integration, and...
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