SEO stands for Search Engine Optimization. It is the process of improving a website or web page so that it ranks higher in search engine results (like Google, Bing, etc.). The goal of SEO is to increase organic (non-paid) traffic to a website.

Key Elements of SEO:
On-Page SEO

Optimizing content with relevant keywords

Using proper headings (H1, H2, etc.)

Meta titles and meta descriptions

Image optimization (alt tags, file names)

Internal linking

Off-Page SEO

Getting backlinks from other websites

Social media signals

Guest blogging

Influencer outreach

Technical SEO

Website speed

Mobile-friendliness

XML sitemaps

Robots.txt

SSL certificates (HTTPS)

Content Quality

Useful, original, and updated content

Proper use of keywords

Easy-to-read formatting

Why is SEO Important?
Increases visibility and traffic

Builds credibility and trust

Helps target the right audience

Cost-effective compared to paid ads

Long-term marketing strategy