How to Identify and Target Your Ideal Customer Profile (ICP) More Effectively
In today’s wildly competitive markets, companies don’t just need customers — they need the right customers. That’s where your Ideal Customer Profile (ICP) comes in. An ICP helps you pinpoint the types of customers most likely to convert, stay longer, and drive meaningful revenue. But here’s the catch: lots of businesses either don’t define their ICP correctly...
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