Why Press Release and Guest Posting Combo Packages Are Replacing Old-School Link Building
1. The Shift in How Google Evaluates Authority Google doesn’t say it outright, but the behavior is clear. Rankings today are less about how many links you have and more about why those links exist. You can feel it when a page refuses to move despite dozens of backlinks. I’ve seen it happen—good anchors, decent metrics, still stuck. The missing piece? Credibility signals beyond...
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