B2B Intent Data vs Traditional Lead Data: What Drives Better...

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2026-01-07 13:14:56 -

B2B Intent Data vs Traditional Lead Data: What Drives Better Pipeline Growth?

In today’s competitive B2B landscape, buying behavior has fundamentally changed. Decision-makers conduct extensive research long before engaging with sales teams. They compare vendors, read expert content, attend webinars, and validate solutions independently. As a result, businesses that rely solely on outdated lead capture methods often struggle with low-quality leads, long sales...

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