Pharmaceutical Market Research: Get More with Less With its long road from R&D to the point of sale, the pharmaceutical industry is unlike any other, and pharmaceutical market research is just one part of the journey. Pharmaceutical market research remains crucial amid generic competition and tight budgets, yet often faces a "check-the-box" mentality. Experts push for less but smarter studies: prioritize decisions, recycle prior insights, foster collaboration, and synthesize actionable customer data from diverse sources for competitive edge.​ For more info: https://www.zs.com/insights/zs-interview-in-pharmaceutical-market-research-sometimes-you-can-get-more-with-less