Accuracy in mobile advertising is often assumed, not proven. Installs are logged, sources are credited, and performance is optimized on the belief that every recorded install represents real user activity.
Attribution platforms play a central role in this process. They efficiently track performance and assign installs to media sources, but they...
Video advertising has become one of the easiest and most effective ways for brands to reach people today. And when it comes to video platforms, YouTube naturally stands out. It offers massive reach, diverse content formats, and the ability to connect with audiences through storytelling.
However, there’s an important side of YouTube advertising that often goes...
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