Introduction
India’s retail sector is rapidly transforming, driven by rising incomes, urbanization, and the growing popularity of value-driven shopping. Punjab has emerged as a key region in this shift, with Tier-2 cities like Patiala becoming hotspots for organized retail expansion. Known as the “Royal City,” Patiala is not just a cultural hub but also a thriving commercial...
The Indian retail sector is growing rapidly, and Punjab has emerged as a key hub for retail expansion. With rising disposable incomes, urbanization, and evolving consumer habits, the demand for organized retail is increasing. Among the leading players, V2 Mart has established itself as a trusted brand by offering affordable products that cater to middle-class and aspirational consumers.
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