The India fashion retail market size reached USD 3.19 Billion in 2024. The market is expected to grow at a CAGR of 6.82% from 2025 to 2033, reaching USD 5.78 Billion by 2033. Growth is driven by rising disposable incomes, urbanization, and a young, fashion-conscious population. Increasing internet penetration and smartphone usage boost online shopping, while sustainability and ethical practices gain traction. Government initiatives like "Make in India" and the growth of D2C brands further propel the market. The report presents a thorough review featuring the India Fashion Retail Market share, trends, and research of the industry.

STUDY ASSUMPTION YEARS

• Base Year: 2024

• Historical Years: 2019-2024

• Forecast Period: 2025-2033

INDIA FASHION RETAIL MARKET KEY TAKEAWAYS

• The India fashion retail market reached USD 3.19 Billion in 2024, with an expected CAGR of 6.82% from 2025 to 2033.

• Market growth is driven by rising disposable incomes, rapid urbanization, and a young, fashion-conscious population.

• Increasing internet penetration and smartphone usage enhance the growth of online fashion retail.

• Sustainability and ethical practices are emerging as key consumer considerations.

• Government initiatives such as "Make in India" and the rise of D2C brands support market expansion.

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MARKET TRENDS

The rise of sustainable and ethical fashion significantly drives growth in the India fashion retail market. Millennials and Gen Z consumers are increasingly aware of environmental and social impacts, favoring eco-friendly materials like organic cotton, recycled fabrics, and biodegradable dyes. Retailers emphasize transparent supply chains and fair-trade practices to appeal to socially responsible shoppers. Government initiatives like "Make in India" support local handloom and handicrafts, showcased at Bharat Tex 2025 with over 5,000 exhibitors and 6,000 international buyers from 120 countries, focusing on sustainability and traditional craftsmanship.

The expansion of online fashion retail and direct-to-consumer (D2C) brands fuels market optimism. The Indian e-commerce market reached USD 107.7 Billion in 2024 and is projected to grow to USD 650.4 Billion by 2033 at a CAGR of 19.70%. Digital advancements, social media marketing, and features like virtual try-ons and easy returns enhance online shopping experiences. The pandemic accelerated contactless shopping, making online platforms crucial for consumers.

Consumer demand for trendy and affordable options pushes e-commerce dominance. D2C brands serve niche markets like athleisure, ethnic wear, and unisex segments with bespoke experiences and faster delivery. Influencer marketing and social commerce are pivotal in driving unprecedented growth in online fashion retail, positioning it as a key growth pillar for the Indian fashion retail market.

MARKET GROWTH FACTORS

The India fashion retail market growth is driven by increasing urbanization and rising disposable incomes, creating a growing middle-class population with evolving fashion preferences. Greater penetration of international brands into tier 2 and tier 3 cities expands market access. The surge in online retail and e-commerce platforms facilitates access to global fashion trends, supporting market expansion.

Digital marketing strategies and social media influence notably support market growth. D2C brands specifically target market segments such as athleisure and ethnic wear, offering tailored customer experiences with efficient delivery. The ongoing trend of fast fashion and lifestyle upgrades among younger consumers further propels demand for fashion retail products in India.

Supportive government policies like "Make in India" and promotion of handloom, handicrafts, and sustainable fashion further uplift the market. Collaborations with UNESCO and initiatives like Bharat Tex 2025 enhance visibility and encourage sustainable practices and the protection of traditional craftsmanship, providing financial support and professional marketing to boost India’s presence in the global fashion retail market.

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MARKET SEGMENTATION

Product Type Insights:

• Apparel: Includes various apparel categories within the fashion retail market.

• Footwear: Covers all types of footwear offered in the market.

• Bags: Encompasses different bag styles and models available.

• Others: Comprises other fashion retail products not classified above.

Price Insights:

• Premium/Luxury: High-end fashion retail products.

• Mid-Range: Medium-priced fashion retail items targeting a broad audience.

• Mass Market: Affordable fashion products catering to the larger population.

Distribution Channel Insights:

• Online: Fashion products sold through e-commerce platforms.

• Offline: Traditional brick-and-mortar retail outlets.

Regional Insights:

• North India: Includes markets in northern states.

• South India: Covers southern regional markets.

• East India: Represents eastern regional markets.

• West India: Encompasses western regional markets.

REGIONAL INSIGHTS

The report does not specify a dominant region with explicit market share or CAGR data for North India, South India, East India, or West India. It provides a comprehensive analysis for all major regional markets, but no detailed statistics on regional dominance are given.

RECENT DEVELOPMENTS & NEWS

On March 19, 2025, Mashroo expanded its retail presence in India by opening five new stores in Mumbai and Hyderabad, increasing its total locations to nine. These stores are in prominent areas such as Mohammad Ali Road and Mira Road in Mumbai, and Abids in Hyderabad, supporting the brand's strategy to meet demand for culturally aligned fashion.

On August 23, 2024, UK-based fashion retailer ASOS officially entered the Indian market by partnering with Reliance Retail’s AJIO platform. The launch included over 3,000 products from ASOS Design, ASOS Luxe, and Miss Selfridge, with plans to scale to 20,000 products within a year, targeting younger consumers seeking international trends.

KEY PLAYERS

• Mashroo

• ASOS

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