The India Lingerie Market was valued at ~USD 4.8 Billion in 2023 and is expected to grow at a strong CAGR of around 9.5% during the forecast period (2024-2032).

The lingerie market in India has been experiencing significant growth, driven by increasing disposable income, changing fashion trends, and growing awareness of personal hygiene and comfort.

The market is projected to continue expanding at a robust CAGR, supported by the rising middle-class population and urbanization.

Indian consumers are increasingly seeking stylish and comfortable lingerie, leading to a shift from traditional styles to more contemporary and functional designs.

There is a growing demand for a variety of lingerie types, including bras, panties, shapewear, and sleepwear, catering to different occasions and needs.

The lingerie market in India is undergoing a significant transformation, characterized by robust growth and evolving consumer preferences. Traditionally dominated by basic and functional undergarments, the market is now embracing a wide array of stylish, comfortable, and innovative designs. This shift is driven by increasing disposable incomes, greater urbanization, and the influence of global fashion trends. Indian consumers, especially younger demographics, are becoming more aware of the importance of well-fitted and high-quality lingerie, leading to a rising demand for diverse and premium products. The boom in e-commerce has further revolutionized the market, providing consumers with easy access to a multitude of brands and styles, fostering competition, and driving product innovation.

The report suggests Rising E-Commerce is one of the major drivers of the India lingerie market. The growing penetration of e-commerce is a significant driver in the Indian lingerie market, fundamentally transforming the way consumers shop for intimate wear. E-commerce platforms have revolutionized the lingerie shopping experience by offering a wide range of products, sizes, and styles, all conveniently accessible from the comfort and privacy of one's home. This has been particularly appealing to Indian consumers, including women in smaller towns and cities, who may have limited access to physical stores offering a variety of lingerie options. E-commerce has also played a crucial role in destigmatizing lingerie shopping, allowing women to explore and purchase lingerie more confidently and discreetly. Additionally, the online platform provides a wealth of information, including sizing guides and customer reviews, helping consumers make more informed purchasing decisions. As e-commerce continues to penetrate deeper into India's markets, the lingerie industry is expected to witness further growth, with increased competition leading to better product offerings, competitive pricing, and improved customer service.

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Shapewear Segment Gaining Traction in the Market

The shapewear segment in the Indian lingerie market has been experiencing significant growth and evolution in recent years. Shapewear refers to undergarments designed to shape and contour the body, providing a slimming effect and enhancing the wearer's figure. This segment has gained popularity among Indian women due to changing fashion trends, increased fitness consciousness, and a desire for a more sculpted appearance. One of the key factors driving the growth of the shapewear segment is the influence of social media and celebrities, who often promote shapewear as a quick and effective way to achieve a desired silhouette. This has led to a growing acceptance and normalization of shapewear as a part of everyday attire, rather than just for special occasions. Additionally, the rise of e-commerce has played a significant role in the growth of the shapewear segment, making it easier for consumers to access a wide variety of styles, sizes, and brands. Online platforms offer discreet shopping experiences and detailed product descriptions, helping consumers make informed choices.

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Conclusion

In conclusion, the lingerie market in India is undergoing a significant transformation, driven by factors such as increasing disposable incomes, changing fashion trends, and the influence of e-commerce. The market is witnessing a shift towards more stylish, comfortable, and innovative designs, catering to the diverse preferences of consumers. The growing acceptance and normalization of lingerie as a fashion statement and a form of self-expression are contributing to the market's growth. With the rise of online platforms offering a wide range of products and sizes, lingerie shopping has become more accessible and convenient for consumers across the country. The market is expected to continue expanding, driven by technological advancements, increasing urbanization, and a growing emphasis on sustainability and customization. Overall, the future looks promising for the lingerie market in India, with ample opportunities for brands to innovate, expand their reach, and cater to the evolving needs of consumers.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2024−2032.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis by Product Type, and Distribution Channel

Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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