A bottle of Macallan 1926 recently sold for over a million dollars. Stories like these often surprise casual drinkers, but for seasoned collectors and investors, it is proof of how whiskey can become a prized asset. For those who buy, sell, or collect, the right bottle can transform from a casual purchase into a high-value investment over time.

So what makes certain bottles appreciate so much? And what should sellers know when engaging with whiskey buyers or the top Scotch and whiskey buyers in the market? Let’s break it down step by step.

Read More: Why Some Whiskeys Skyrocket in Value Over Time