If you’ve got more than one business to run, chances are you’ve already asked yourself if Facebook is still worth the effort. Between juggling different audiences, brands, and priorities, managing multiple campaigns can feel like trying to herd cats online. But here’s the truth: Facebook isn’t going anywhere. It’s just not the same playground it used to be. And that’s not necessarily a bad thing.

Facebook advertising services have evolved far beyond the simple “boost this post” button. Today, they’re part of a complex, data-driven system that’s smarter, faster, and surprisingly adaptable to each brand’s goals. The catch? You have to know how to use it—or have someone on your side who does.

Let’s start with the big picture. Facebook has shifted toward more automated, AI-supported features that handle audience targeting, ad delivery, and performance optimization. In short, the platform does most of the heavy lifting. Meta’s Advantage+ campaigns, for example, can test thousands of ad combinations on your behalf to see which ones convert best. It sounds great on paper, right? It is, but it also means giving up some control. If you like manually tweaking every audience segment and testing every creative variation yourself, you might find the new system a little… bossy.

That said, automation isn’t the enemy. It just requires trust in the system—and patience. The learning curve is real, especially for business owners used to seeing fast returns. These newer features often take time to “learn” what works. But once they do, results can scale fast. So yes, Facebook advertising services still deliver. You just have to play the long game.

Privacy changes (like iOS updates) have reduced Facebook's tracking data, affecting ad accuracy. However, Meta countered this with improved machine learning and audience prediction tools. Facebook now focuses on behavior and interest signals over hyper-targeting, making the ad ecosystem more intelligent and more predictive.

Still, success on Facebook doesn’t happen by accident. There are a few things to sort out before jumping in:

1. Know your audience. Vague targeting in a Facebook advertising campaign equals wasted money. Each business you own likely serves a different customer base, so take time to define each target audience clearly.
   
   
2. Get your creative assets ready. Facebook loves visuals that stop the scroll—videos, carousels, lifestyle shots, even creative ad copy (though not technically a visual) that attracts attention. Ensure each business has its own distinct voice and identity.
   
   
3. Set your goals. Are you building awareness? Driving traffic? Generating leads? Your ad setup will depend on the answer.
   
   
4. Track everything. Install your Meta Pixel correctly and make sure your website is set up for conversions. No pixel, no proof.
   
   
5. Plan your ad budget. Facebook rewards consistency. Instead of blowing a big chunk on one campaign, spread it out and let data guide your next move.

And that brings us to the age-old question—should you hire an agency or go the freelance route on Upwork?

So, freelancers can be great for smaller, single-brand projects. But when you’re managing multiple businesses, things get complicated fast. You’ll need a team that can handle cross-platform analytics, brand strategy, and ad performance optimization simultaneously. Agencies that specialize in Facebook advertising services don’t just run your ads—they build systems that connect your entire marketing funnel.

With a freelancer, you might save upfront, but you’ll likely spend more down the road fixing disconnected strategies. With an agency, you’re paying for experience, data insights, and accountability. They’ve already made the mistakes you don’t have time to make.

So, is Facebook still relevant for multi-business owners? Absolutely. It just demands a more innovative approach. Automation, creativity, and strategy now share the same table. And if you’re ready to make that mix work for your brands, it might be time to talk to people who live and breathe it every day.

Visit 1Digital Agency online to get a free quote and see how expert Facebook advertising services can turn your ideas for digital marketing into measurable growth.

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