Africa’s business markets are growing fast, and Kenya is one of them with thriving sectors, including telecom, FMCG, agriculture, fintech, healthcare, and e-commerce. With the growing sectors in Kenya, there is a sharp rise in competition as well. To thrive in this fast-growing business world, companies are now relying on market research in Kenya. Associating with the market research companies in Kenya allows businesses to get a better understanding of consumer behavior and the latest market trends. This will help them to identify more growth opportunities and make well-informed decisions.

Whether you are a startup or an existing business, when you partner with a reliable market & social research firm in Africa, it can help you succeed in the competitive market and gain actionable insights.

Here is the list of the best market research companies in Kenya that are known for their experience, expertise, and strong local presence:

• Ipsos Kenya:

Being one of the largest market research firms globally, Ipsos has a strong presence in Kenya. This company offers a wide range of market research services, including consumer & brand research, public opinion surveys, audience measurement, retail & shopper research, and social & political research. It utilizes industry-leading methodologies, credible data, and strong field networks to deliver quality market research to both global and local clients.

• Spade Survey:

Spade Survey is a leading market research company, which is renowned for market & social research services in Kenya. This company utilizes both qualitative and quantitative research methodologies to deliver premium market research to its local and global clients. As one of the market & social research companies in Kenya, it provides clear analysis, visual reports, and actionable insights to businesses. This company offers comprehensive services, including data collection, survey design, field management, analysis, reporting, and strategic recommendations. It has a team of experts who have local expertise and utilize global best practices to ensure every insight is credible, actionable, and aligned with the client’s goals.

• Kantar TNS Kenya:

Renowned for valuable insights and analytics across the world, Kantar TNS has been delivering incredible services for market research and brand consulting for many years. The key services offered by this company are brand strategy & tracking, consumer insights, advertising research, behavioral science & analytics, and customer experience programs. This company has a team of proficient professionals who combine global expertise with local Kenyan market knowledge.

• Infotrak Research & Consulting:

Well-known for its political polling and social research, Infotrak Research and Consulting is one of the top indigenous research companies in Kenya. This company is recognized for its commercial and consumer research for government and private clients. Recognized for its strong sampling techniques, this company offers a wide range of services, including social & governance research, public opinion surveys, market & consumer insights, digital analytics, CSR and sustainability studies.

• SBO Research:

SBO Research is a perfect partner for those businesses that are looking to grow in the African market. The services offered by this company are brand strategy & tracking, shopper insights, usage & attitude studies, and market segmentation. Renowned for its FMCG research and actionable insights, this company helps businesses make strategic decisions with its data collection.

How Spade Survey Helps:
One of the top social research firms in Kenya, Spade Survey, provides data-driven insights to support decision-making by governments, non-governmental organizations, and development groups. With extensive experience in community-based studies, analytics, and field research, Spade Survey provides dependable social research services in Kenya that are customized to meet a range of project requirements.

The organization, a reputable Market Research Firm in South Africa, gathers accurate data from both urban and rural people using tried-and-true techniques, cutting-edge data tools, and culturally sensitive methods. Additionally, we offer thorough monitoring & evaluation studies in Kenya, guaranteeing accurate measurement of each program’s results, impact, and efficacy.

Spade Survey assists clients to create better plans, enhance community outcomes, and effect significant change throughout the region because to its strict quality control, vast field experience, and robust African research network.

The expanding economy of Kenya makes it a perfect place for launching a new business or growing an existing one. But achieving success in this market relies on reliable data, local expertise, and strategic insights. The above-mentioned companies have local expertise to provide professional support to businesses to grow in this market.

Choose the right market research partner and thrive in the growing market of Kenya!