GCC Nutraceuticals Market Overview

Market Size in 2024: USD 6.91 Billion

Market Size in 2033: USD 15.5 Billion

Market Growth Rate 2025-2033: 8.70%

According to IMARC Group's latest research publication, "GCC Nutraceuticals Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the GCC nutraceuticals market size was valued at USD 6.91 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 15.5 Billion by 2033, exhibiting a CAGR of 8.70% during 2025-2033.

How AI is Reshaping the Future of GCC Nutraceuticals Market

• Personalized Nutrition Solutions: AI-driven analysis of individual health data, including genetic profiles and lifestyle patterns, enables customized nutraceutical formulations, with the global AI in nutraceuticals market valued at USD 1.32 billion in 2024.
• Smart Product Development: Machine learning algorithms optimize ingredient combinations and bioavailability in functional foods, supporting the 47.2% market share held by functional foods in the GCC region.
• Precision Health Monitoring: AI-powered wearables and health apps track nutritional deficiencies and supplement effectiveness, driving demand for targeted vitamin D and omega-3 products in the region.
• Supply Chain Optimization: Artificial intelligence enhances manufacturing efficiency and quality control in nutraceutical production, supporting the region's goal to reduce import dependency and boost local manufacturing.
• Digital Health Platforms: AI-enabled e-commerce platforms provide personalized product recommendations and subscription services, capitalizing on the projected $8 billion e-commerce sales by 2025 in the GCC region.

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GCC Nutraceuticals Market Trends & Drivers:

The GCC nutraceuticals market is experiencing unprecedented growth, driven by government initiatives aligned with Vision 2030 and national health strategies across the region. With approximately 73 million individuals in the MENA region living with diabetes, governments are actively promoting preventive healthcare through wellness campaigns and sugar tariffs on unhealthy foods. Saudi Arabia leads the market with a 37.5% share, supported by its Vision 2030 health objectives targeting obesity reduction and dietary awareness. The UAE's 10.73 million social media users (representing 112% of the population) are increasingly influenced by health influencers promoting functional foods and supplements, creating a digital-driven demand surge across the region.

Rising health consciousness and lifestyle disease prevention are fundamentally reshaping consumer behavior in the GCC. The region's busy urban professionals, with more than one in ten workers working over 11 hours daily, are turning to convenient nutrition solutions like meal replacement shakes, fortified snacks, and ready-to-drink supplements. Plant-based nutraceuticals dominate the market due to growing awareness of sustainable health products and environmental concerns. The segment benefits from innovations in plant-derived proteins and botanical extracts, appealing to the region's increasing adoption of vegetarian and vegan lifestyles, while offering perceived safety advantages over animal-based alternatives.

The expanding retail infrastructure and digital transformation are revolutionizing market accessibility across the GCC. Traditional offline channels maintain dominance through trusted pharmacy consultations and supermarket accessibility, while e-commerce platforms are projected to generate $8 billion in sales by 2025. Companies are leveraging digital marketing, subscription models, and direct-to-consumer sales channels to reach tech-savvy consumers. Strategic partnerships with fitness centers and healthcare professionals are enhancing brand credibility, while the introduction of halal-certified nutraceuticals and locally-tailored products addresses specific cultural preferences and health concerns like vitamin D deficiency prevalent in the region.

Our report provides a deep dive into the market analysis, outlining the current trends, underlying GCC nutraceuticals market demand, and growth trajectories.

GCC Nutraceuticals Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Product Type:

• Dietary Supplements
  • Proteins and Peptides
  • Vitamins and Minerals
  • Herbals
  • Others
• Functional Foods
  • Probiotics Fortified Food
  • Omega Fatty Acid Fortified Food
  • Branded Ionized Salt
  • Branded Wheat Flour
  • Others
• Functional Beverages
  • Fruit and Vegetable Juices and Drinks
  • Dairy and Dairy Alternative Drinks
  • Others

Analysis by Source:

• Plant
• Animal
• Microbial

Analysis by Form:

• Tablets and Capsules
• Gummies and Soft Gels
• Powder and Liquid

Analysis by Sales Channel:

• Offline
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Others
• Online

Country Analysis:

• Saudi Arabia
• UAE
• Qatar
• Kuwait
• Oman
• Bahrain

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in GCC Nutraceuticals Market

• January 2025: Saudi Arabia's National Biotechnology Strategy launches local nutraceutical manufacturing initiatives, targeting 40% reduction in supplement imports and creating 15,000 jobs in the biotechnology sector by 2030.
• March 2025: UAE's Ministry of Health implements new regulatory framework for AI-powered personalized nutrition services, allowing licensed healthcare providers to offer genetic-based supplement recommendations through digital platforms.
• June 2025: Qatar's Supreme Committee for Health Security partners with international nutraceutical companies to establish halal-certified supplement manufacturing facilities, aiming to serve 50% of regional demand by 2028.
• August 2025: Kuwait's Public Authority for Food and Nutrition approves breakthrough probiotic formulations specifically designed for Middle Eastern gut microbiome profiles, addressing regional digestive health concerns.

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