Market Overview

The Saudi Arabia toys market size was USD 539.9 Million in 2024 and is expected to reach USD 921.6 Million by 2033. The market is forecast to grow at a CAGR of 6.01% during the period 2025-2033. Growth is primarily driven by the introduction of interactive and smart toys using augmented reality and artificial intelligence, appealing to consumers seeking engaging and educational play experiences. Rising disposable incomes, government support for family entertainment, and expanding e-commerce platforms further propel the market.

How AI is Reshaping the Future of Saudi Arabia Toys Market

• Interactive and smart toys with AI and augmented reality create more engaging and educational experiences, boosting consumer interest.
• Government-backed family entertainment initiatives support tech-enhanced toy product development and demand.
• Leading companies like LEGO System A/S and Samaco Toys & Leisure incorporate technology for innovative toy offerings.
• E-commerce growth facilitated by AI-based personalized shopping improves accessibility to diverse toy selections.
• Social media influencer marketing powered by AI analytics increases visibility and credibility of tech toys among consumers.
• AI-driven educational toys align with parental focus on STEM learning, enhancing market attractiveness.

Grab a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-toys-market/requestsample

Market Growth Factors

The rising young population alongside increasing disposable incomes compels parents to invest in high-quality, educational toys, which strongly drives the Saudi Arabia toys market. Government programs promoting family entertainment and leisure also bolster interest in diverse toy types. Additionally, the expansion of e-commerce platforms has improved toy accessibility, further increasing sales. These interrelated factors combine to create an environment favorable to the growth of educational and interactive toys in the country.

Advancements in e-commerce and online retailing have transformed the toy purchasing landscape in Saudi Arabia. Public preference for digital buying is driven by convenience and broader product availability. Online platforms featuring detailed descriptions, customer reviews, and interactive elements enable better consumer engagement. Moreover, social media platforms influence purchasing decisions heavily through product recommendations and targeted advertisements, thus enhancing market visibility and contributing significantly to growth.

International toy brands and a rising demand for STEM-focused learning toys play a crucial role in market expansion. Parents increasingly select toys that aid cognitive development in science, technology, engineering, and mathematics. Many local toy stores collaborate with global brands to provide educational products supporting this trend. Moreover, societal changes focusing on comprehensive child development favor the rising popularity of international educational toy brands, stimulating market growth.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging Saudi Arabia toys market trends.

Market Segmentation

Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Departmental Stores
• Online Stores
• Others

Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Key Players

• LEGO System A/S
• Toys Brand Trading Company
• Samaco Toys & Leisure

Recent Developement & News

• September 2025: Kids and Toys Expo will be held from 16 to 18 September at the Riyadh Front Exhibition & Conference Center. The event will showcase kids’ mobility, toys, games, and educational learning in the Middle East, supporting industry innovation and collaboration.
• October 2024: Saudi Entertainment Ventures (SEVEN), in partnership with Mattel, announced the introduction of Hot Wheels e-karting racing tracks in six Saudi cities, expanding entertainment options and boosting the karting community.
• January 2025: Woodbee Toys, specializing in sustainable wooden toys, revealed plans for expansion into Saudi Arabia and Sri Lanka, catering to rising demand for eco-friendly toys.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302