Men’s Personal Care Market Size, CAGR, Price Trends 2034

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Great — here’s a compact, sourceable briefing for the Men’s Personal Care market (market sizing, key companies with concrete values/facts, and the sections you asked for). I pulled recent market reports, company filings and news so you can cite each claim.

This versatile research report is presenting crucial details on market relevant information, harping on ample minute details encompassing a multi-dimensional market that collectively maneuver growth in the global Men’s Personal Care market.

This holistic report presented by the report is also determined to cater to all the market specific information and a take on business analysis and key growth steering best industry practices that optimize million-dollar opportunities amidst staggering competition in Men’s Personal Care market.

Read complete report at: https://www.thebrainyinsights.com/report/mens-personal-care-market-12713

Market snapshot (values & why numbers vary)

  • Reported market-size estimates vary by scope (pure “men’s personal care” vs broader “men’s grooming” / adjacent categories). Representative estimates: ~USD 31B (2021) → USD 60–75B (mid-2020s) with multi-percent-to-high-single-digit CAGRs depending on forecast horizon; many vendors/reporters project the market in the USD 60–80B range by the mid-2020s and continued growth to 2030.

Key companies — concrete values / facts (company → salient recent figure / fact → source)

  • Unilever — Personal Care turnover in FY-2024: €13.6 billion for its Personal Care category (shows Unilever’s heavy exposure to personal & grooming products). Recent strategic move: acquired Dr. Squatch for $1.5B (strengthening men’s DTC/premium grooming). 

  • Procter & Gamble (P&G) — large grooming & beauty owner; FY-2024 filings and Q-reports show resilient grooming/beauty sales (P&G FY reporting available; grooming sales growth called out in Q reports). P&G’s 2024 results and FY materials are primary sources for company-level performance.

  • L’Oréal Group — one of the top beauty players (L’Oréal reports double-digit growth in some beauty/derm segments and lists men’s grooming in its target categories); L’Oréal’s global sales run in the multi-€10s-bn range (company reports).

  • Beiersdorf (Nivea) — top global skincare/personal-care publisher with heavy men’s-skincare penetration (Beiersdorf is consistently listed among top manufacturers in market reports).

  • Edgewell Personal Care / Harry’s / Dollar Shave Club / Harry’s (DTC brands) — DTC and challenger brands remain influential: Harry’s (reported near-$1B revenue and IPO filings/news) and other independents continue to shape shaving & male grooming. Edgewell and others are active in M&A and competitive moves.

  • Consolidated/indie premium players (e.g., Dr. Squatch, Harry’s, Unilever acquisitions) — illustrate investor appetite and valuations in the sector (e.g., Dr. Squatch $1.5B acquisition).

 

Recent developments

  • Catalogue of major acquisitions and premium-brand M&A (Unilever’s Dr. Squatch buy shows premium/DTC consolidation).

  • DTC & subscription model normalization — many challenger brands scaled DTC then moved into retail or were acquired; incumbents are responding with targeted acquisitions and new premium launches.

  • Skincare & beard-care expansion — men’s routines have expanded from shaving to multi-step skincare, haircare and beard care — analysts report strong subcategory growth (beard-care CAGR ~7%+ in some reports).

Drivers

  • Changing masculine norms & rising male grooming adoption (men adding skincare, haircare and beard products to routines). 

  • Premiumization & brand-led spending — consumers trading up to premium / natural / specialty formulations (driving higher ASPs). 

  • E-commerce, subscriptions & social media marketing (digital channels accelerate trial and scale for new brands).

Restraints

  • Channel fragmentation & intense price competition (x-retail + DTC + mass retailers) compress margins for some players.

  • High customer acquisition costs (for challengers) and retailer slotting costs when scaling from DTC to retail.

Regional segmentation analysis

  • North America — large and mature market with strong DTC penetration and high per-capita spend on grooming; shows many challenger brands and consolidation activity.

  • Europe — dominated by big heritage players (Unilever, L’Oréal, Beiersdorf) with premium and mass channels both important.

  • Asia-Pacific — fastest growth potential: rising male grooming awareness, expanding e-commerce and rising disposable income in markets such as India, China & Southeast Asia. Many reports project high APAC CAGR.

Emerging trends

  • Multi-step men’s skincare adoption (serums, moisturizers, sunscreen) beyond shaving.

  • Natural / “clean” formulations and sustainable packaging — premium DTC brands banking on ingredient transparency and ESG. 

  • Adjacency devices & tech (electric trimmers, skincare devices) and personalization (skin-type targeted ranges).

Top use cases (where demand concentrates)

  • Daily grooming: shaving, haircare, deodorants (staple categories).

  • Skincare routines (cleansers, moisturizers, sunscreens) — growing share of sales.

  • Beard care (oils, balms, conditioners) as a distinct, fast-growing niche.

Major challenges

  • Sustaining growth beyond early adopter cohorts (younger consumers may be more experimental than older cohorts).

  • Unit economics for challenger brands scaling to mass retail (CAC, returns, distribution costs).

  • Regulatory/claims scrutiny for “natural/clean” claims in different jurisdictions.

Attractive opportunities

  • Premiumization & personalization (bespoke routines, premium formulations).

  • E-commerce + subscriptions — recurring revenue models with higher LTV for brands that crack retention.

  • Untapped growth in APAC & LATAM — rising male grooming awareness and expanding digital commerce.

Key factors of market expansion

  1. Normalization of male skincare routines (cultural shift → sustained demand for more categories).

  2. Brand innovation & premium DTC success stories (acquisitions and investment validate the category).

  3. Channel evolution (e-commerce + retail partnerships) that helps accelerate scale and discovery.

  4. Regional penetration in high-growth APAC markets driven by younger demographics and digital adoption.


If you want, I can now:

  • build a spreadsheet of ~20 leading companies with: most recent reported revenue (or relevant segment revenue where available), flagship men’s brands, and source links; or

  • create a one-page PPT summarizing the market snapshot plus a 6-company competitive slide (with the numeric facts and citations).

Which deliverable would you like next?

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