Top 5 Terrible Things to Kill Your Brand With (and the 50-Year-Old Solution)

Introduction

The design of your brand is not only about the colors and logos, there is more than that, the initial impression.

And truthfully speaking, people do judge a book by its cover - particularly in the Internet.

We have assisted hundreds of our customers at NSM Graphic to correct those little design errors that were killing their brand image silently.

The five most common branding mistakes we make on a daily basis- and how to correct them.

1. Poor Homogeneous Views on Systems.

The Problem:

The font in your site is different, the font in your Instagram is different and your flyers look like they were created on another planet.

Why It Hurts:

Lack of consistency perplexes human beings. They are not aware of your brand and unless they are aware of you - they are not reminded of you.

The Fix:

Develop a brand style guide (fonts, colors, the use of logos).

Apply the same tone of design in the social media, the site, and print.

Such tools as Figma or Canva Brand Kit aid the uniformity.

At NSM Graphic, we assist the clients in unifying design systems where all visual elements are immediately recognizable.

[?][?] 2. Utilization of Low-Quality or Pixelated Images.

The Problem:

You can even have the best logo ever in the world but when your pictures appear blurred then it shouts out unprofessional.

Why It Hurts:

Bad images kill credibility. Citizens presume that your service or product is of a low quality as well.

The Fix:

High-resolution images (300 DPI) should always be used.

It is smarter to compress pictures (use Image Compressor free of NSM Graphic).

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No long/stretched/distorted shots should be used - do not distort aspect ratios.

Your images must be clear, sharp and regular, just as your brand pledge is.

3. Mimicking Competition Over Creating Individuality.

The Problem:

You are aware of what is trending, and your brand is not any different than others.

Why It Hurts:

Trendy designs fade fast. When your brand is similar, then it becomes forgettable.

The Fix:

Work on your own story and not on style.

You want to hire a designer, not only someone who knows your industry.

Allow your imagery to speak of your difference.

At NSM Graphic, we create each brand on a fresh ground without templates or clones or even cliches.

4. Too.Much.Stuff! Overcrowded Design.

The Problem:

Logos, colors, icons, gradients, shadows, everybody is getting into a battle of attaining attention.

Why It Hurts:

The busy designs crowd the eye and miscommunicate the information.

When there is a scream to look at me, there is nothing there.

The Fix:

Follow the "less is more" rule.

Whitespace is an important tool that makes important points stand out.

Favor simplicity to ornamentation.

You have to keep in mind: simplicity sells, chaos does not.

5. Disregarding Emotional Connection.

The Problem:

Your pictures are okay... but they do not touch anything.

Why It Hurts:

Design that has no emotion is not remembered. The most desirable brands leave people with some feeling, trust, excitement, belonging.

The Fix:

Apply color psychology (blue = trust, red = energy, green = calm).

Design imagery on the story and values of your brand.

Collaborate with designers who can perform studies on human emotion, but not software.

Designs that reach the hearts and not only the eyes are what NSM Graphic designs.

Final Thoughts

The design of your brand is your unspoken intermediary.

When it appears disheveled, inconsistency, soullessness, people seek to observe.

But the good news?

This is because all these five mistakes can be corrected to 100 percent with the correct design plan.

We focus on custom, professional brand images that make sense, are certain, and close at NSM Graphic.

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