According to the UnivDatos, increasing product launches by companies to find electronic toothbrushes, and rising research and development activities will drive the global scenario of the electric toothbrush market, and as per their “Electric Toothbrush Market” report, the global market was valued at USD 3.6 billion in 2022, growing at a CAGR of 8.2% during the forecast period from 2023 - 2030 to reach USD 7.8 billion by 2030.  

Electric Toothbrush are compact and portable devices that have gained popularity in recent years. Electric toothbrushes are dental devices designed to help with oral hygiene. They use an oscillating, rotating, or vibrating mechanism in the brush head to clean teeth more effectively than manual toothbrushes. Many models have various features like brushing modes, timers, and pressure sensors. When used correctly and regularly, these brushes can help remove plaque, reduce gingivitis, and improve overall oral health. Several driving factors have contributed to the rise in popularity of electric toothbrushes including, convenience in portability, wireless connectivity, social media prevalence, customization trends, and others. As a result of these driving factors, electric toothbrushes have become popular tools for maintaining oral hygiene easily in our increasingly digital world. There have been significant agreements and collaborations between nations to take technological advancement to the next step. For instance,

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·       In August 2023, WATERPIK® announces the launch of their new Sensonic Electric Toothbrush. Sensonic offers a truly personalized brushing experience with three different brushing modes: Clean, Stain Removal, and Gum Care.

·       In July 2023, Perfora introduced the sleek and eco-friendly Truthbrush 2.0 electric toothbrush, aligned with their commitment to reducing plastic waste. It comes in Rose Gold and Platinum Silver and features a 2-minute timer and 30-second quad technology.

·       In November 2022, quip, the modern oral health company, announced the launch of its latest innovation, its first-ever rechargeable electric toothbrush, an industry-disrupting toothbrush that will stay charged for up to three months.

·       In April 2022, Royal Philips a global leader in health technology, unveiled the launch of the new Philips Sonicare range of electric toothbrush series that features advanced sonic technology. It provides three to seven times better plaque removal as compared to manual toothbrushes.

·       In March 2022, Toothcare giant Oral-B launched its latest flagship electric toothbrush iO Series 10 which is equipped with Artificial Intelligence (AI) to offer real-time guidance on when, where, and how to brush.

Upright and Steady Climb: Electric toothbrush has already made its mark in the market. As this dynamic market continues to develop and grow, it provides a glimmer of hope for the global effort to develop advanced technologies. The healthcare domain is constantly innovating and redefining its innovative system from the ground up.

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Conclusion:

The electric toothbrush research is still in its early stages, due to the rapid development and expansion of technological advancement. This is indicative of the ongoing efforts to improve healthcare infrastructure and access in the region, which is gradually changing the landscape. Furthermore, the increased investment in research and development in the consumer goods sector is further increasing the potential of the market. Despite the unique challenges it faces, the world is making progress towards developing more effective smart devices. As this nascent market continues to grow and develop, it has the potential to contribute significantly to global efforts to combat many of the conditions associated with it.

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