ChatGPT - just one of many AI models - boasts several hundred million users daily. Google is still in the billions.

But, ChatGPT is catching up, and pretty fast. So are other AI tools.

Naturally, eCommerce merchants are wondering what they need to do to remain competitive, and it follows that one of the things is to optimize their websites so as to increase their likelihood of populating as an output.

Here’s what you need to do.

What It Takes to Show Up

It’s not that there are secrets to showing up in AI-powered generative engines, but here are some things you can do. Don’t be surprised, many are very similar to best practices for search engine optimization.

• Listen to what people are asking for. Research is great, but it’s better if you just keep an ear to the grapevine so you know what your customers are searching for, or what needs they have. You can even ask the AI search engines themselves.
• Invest in quality copy. Once you know the buzz, coming up with copy for generative engine optimization (GEO) that answers their questions should be easy. It’s also the single most impact component of generative engine optimization services.
• Answer more than one question. In your copy, try to answer numerous questions succinctly, if possible. The more questions you can answer, the better the chances your pages will be seen as information-dense and featured by an AI-powered engine.
• Implement structured data. Technical factors are rarely going to entirely make or break a website, but doing things by the books is still more likely to be a successful approach than open rebellion.
• Provide author attribution and citation chains. Generative search engines like to see credit given where it’s due.
• Don’t get hung up on technical optimizations. Technical AEO does influence how large language models interact with your website, but they’re not as important as good copy is.

Generative Engine Optimization Services: Why They’re Valuable

With all of this being said, there are numerous reasons it pays to get in on the ground floor with generative engine optimization. Here are some of the reasons that businesses invest in generative engine optimization services for authority building and more.

• Improved visibility. The more frequently your domain or one of its pages, or even just a product that you sell, shows up through a generative engine, the greater your overall organic footprint will be.
• Enhanced brand awareness and image. They say any publicity is good publicity, and whether or not that’s true, customers that don’t know about your brand won’t buy it. Also, for better or worse, what populates through search engines and generative engines is seen as authoritative.
• Potential for higher traffic. These generative engines have the potential to open up entirely new traffic streams and sources for your business.
• More interaction. Any visibility in AI that a generative engine provides you is visibility you wouldn’t have had before, and therefore which can be beneficial to you.
• Generative engine optimization strategies provide support for your other marketing channels. Marketing channels don’t work in a vacuum, and the more support you can provide for each of them through the success of the others, the better for the overall health (and expenses) of your business. SEO and GEO, among other channels, can and do work together.
• More revenue. This is ultimately the bottom line for your business, isn’t it? The more you invest in generative engine optimization services, the more likely you are to earn additional revenue streams down the line

Get Started with Generative Engine Optimization Services Today

Some businesses have the time and resources necessary to launch full-scale content marketing campaigns that will support generative engine optimization. Others benefit most from working with generative engine optimization services providers.

Whichever route works for you, the future of effective marketing is organic, and based on content. Some mix of SEO, AEO, organic social media marketing, and plain old content marketing is what will prove most effective in the future.

Regardless of the balanced mix on which you ultimately settle, it’s going to take some work, and like all things worth having in business or in life, takes time, so get started.

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