MrBeast Empire Expands: Industry Veteran Corie Henson Joins as Studio President

In a significant move bridging traditional media and digital content, former NBC executive Corie Henson has been appointed President of Beast Industry Studios, the production arm of Jimmy Donaldson's expanding media enterprise.

Henson, who previously led unscripted programming at NBC, will oversee MrBeast's YouTube operations and streaming ventures, reporting directly to CEO Jeff Housenbold. Her appointment comes as Donaldson—better known as MrBeast—continues his ambitious expansion beyond his YouTube empire of over 440 million subscribers.

"We're building worlds that actually matter to fans across every screen," Henson stated regarding her new role. Her extensive background in reality television makes her well-positioned to guide Beast Industries' growing slate of productions.

Housenbold has outlined bold ambitions, comparing their vision to Disney's multi-franchise approach. "Just like Disney has Mickey Mouse and also owns Lucasfilm, Pixar, and Marvel—we have Jimmy," he explained. "We know how to build virality into everything we do."

The company's flagship streaming project, "Beast Games," recently secured a two-season renewal from Amazon following its successful run from December through February. The competition series, which awarded $25 million in prizes including a $10 million grand prize, represents Donaldson's strategy of scaling his YouTube spectacles into more narrative-driven content.

Beyond "Beast Games," Donaldson is diversifying with projects including a book collaboration with James Patterson, an animation studio, a gaming platform, and a theatrical feature. The company plans to develop additional scripted and unscripted programming under Henson's leadership.

Henson brings valuable experience from her tenure at NBCU, where she oversaw hit franchises like "America's Got Talent," "The Voice," and "The Traitors." Her previous roles at Warner Bros. Discovery, Fox, and ABC have prepared her to help transform Beast Industries into the next-generation entertainment powerhouse its founders envision.

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